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Themed piecepacks embedded in other games?



Someone mentioned the importance of themes to sell a game, 
and someone  posted made up game titles like "Wand  of Otuz" 
or something.  That got me thinking that  piecepacks should 
come hidden inside of fully themed games.   

A fantasy or Sci-fi themed game could be "piecepack 
compatible".  They could have all the elements of a piecepack 
(plus maybe some extras), all themed for the base game.  It 
would be like a bonus to the buyer.  "Get this game, and receive 
a complete fantasy themed piecepack for free!" .  Am I making 
sense?  I see a need for a piecepack icon that game publishers 
could put on their box.   A piecepack-compatible logo of some 
sort.

I think this would be the ideal way to proliferate piecepacks at the 
start.  If piecepacks catch on, it would be a great way to sell a 
new game to a wider market.  People might buy your game just 
to get the themed piecepack it contains.

Regards,
Rob